Brand Strategy


Position your brand for strategic advantage.

We think about your brand with you. Matrix can refine your brand strategy whether you are launching a new brand, or repositioning an established brand for a shifting marketplace.

Communication. To effectively manage your brand, you need to communicate with your customers. We are experts in communicating to customers in retail.


Launch

Starting a new brand.

Plan the work. Work the plan. If you leave your product launch to chance, you may not find your brand in the right position for the best results. You need to go beyond a unique selling proposition (USP). You need to communicate your USP to the right consumers, and build relationships with them.

Matrix can plan and execute your launch to build lasting relationships with your new customers.

Talk to us and we can launch your brand together.


Reposition

Offering a brand to an alternate market.

We help you navigate the shifting sands of the marketplace. Sometimes you find your brand appealing to one set of consumers, when you need to be selling to a larger market.

Matrix can help you develop a communication strategy that will reposition your brand for long term success.

Call us to talk about repositioning your brand.

Reposition

Offering a brand to an alternate market.

We help you navigate the shifting sands of the marketplace. Sometimes you find your brand appealing to one set of consumers, when you need to be selling to a larger market.

Matrix can help you develop a communication strategy that will reposition your brand for long term success.

Call us to talk about repositioning your brand.


Solution

Solving a brand challenge.

Sometimes brands are being held back from greatness because of some nagging challenge. The brand is not perceived correctly by customers, or they do not understand the true value. These problems are always solved the same way: effective communication with customers.

The communication experts at Matrix use marketing at the point of purchase to change perceptions.

Contact us to solve your brand problem.